Publicis Dallas

These Terms and Conditions were last revised and are effective as of June 16, 2011.

Publicisdallas.com Terms and Conditions

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BECAUSE THEY DESCRIBE YOUR RIGHTS AND RESPONSIBILITIES AND TOGETHER WITH OUR PRIVACY POLICY FORM A LEGALLY BINDING AGREEMENT BETWEEN YOU AND US REGARDING YOUR USE OF WWW.PUBLICISDALLAS.COM ("WEBSITE"). IF, FOR ANY REASON, YOU ARE UNABLE OR UNWILLING TO AGREE TO ALL OUR TERMS AND CONDITIONS, PLEASE IMMEDIATELY STOP USING OR ATTEMPTING TO USE OUR WEBSITE AND OUR SERVICES. IF YOU CONTINUE, YOU WILL BE AGREEING TO ALL THE TERMS AND CONDITIONS THAT ARE DESCRIBED OR REFERRED TO BELOW.

Publicis Dallas, through publicisdallas.com, ("Publicis Dallas", "we", "our" or "us") provides a Website that offers and promotes advertising and marketing services (collectively, the "Services") and these terms and conditions ("Terms and Conditions") represent a legally binding agreement between you and us regarding your use of our Website. Our Website includes all web pages within our Website and also includes backup, mirror, replacement or substitute sites or pages we make available as part of the Services we provide. We will refer to each and every feature, function, Service, activity, promotion and content on our Website, individually and/or collectively as "Content" and when we use the term "Website" it also includes Content unless we specifically say otherwise.

We will refer to users of our Website, our features, functions and Services individually and/or collectively as "users", "you" or "your" to make reading these materials easier. When you see the word "use" or "using," we mean any time you, directly or indirectly, with or without the help of any device, attempt to or actually do access, interact, display, view, browse, print or copy, transmit, receive or exchange data, messages, content or you otherwise communicate with us or anyone else, including another user, advertiser or any person, firm or business you may encounter. We will also consider you to be using our Website if you utilize, benefit, take advantage of or interact with any feature, function, Service, activity, promotion or content in, on or available through our Website, for any purpose, or if you try to do any of these things.

By using our Website you are acknowledging you have read and understand the legal agreement you have with us, and unless you immediately stop using or trying to use our Website, you will be signifying your agreement to be legally bound by and comply with all of the terms and conditions that apply to you under these Terms and Conditions.

We reserve the right to add to, delete or modify these Terms and Conditions as well as all or part of our Website at any time and from time to time by updating or revising this posting and such revisions shall take effect as of the date of posting. If you use our Website after the changes become effective, it means you are agreeing to be bound by the changes. We encourage you to check back here frequently so you remain aware of the current Terms and Conditions that apply to you.

We respect your privacy. Our Privacy Policy is incorporated into and forms a part of these Terms and Conditions and is part of our agreement with you. Please read it carefully since it describes, among other things, how we collect and use information obtained when you use our Website.

Our Website and, except as described below, all Content, is either the property of Publicis Dallas or our parent, affiliates, clients, licensors, suppliers, operational service providers, advertisers, or promotional partners (collectively, "Publicis Dallas Entities"), and are legally protected, without limitation, under U.S. federal and state laws and regulations, as well as applicable foreign laws, regulations and treaties. To avoid any doubt, when the word "Content" is used it includes, but isn"t limited to, such things as software, code, design, text, images, photographs, illustrations, animations, audio, video and audio-visual material, art, graphic material, proprietary information, data, databases, service marks, trademarks, trade names, distinctive identification such as logos, the selection, sequence, "look and feel" and arrangement of items and all copyrightable or otherwise legally protectable elements of our Website.

You keep ownership to any and all Content that is yours and if you submit or provide Content, these Terms and Conditions do not deprive you or any holder of your or their rights. However, when you do submit or provide Content to us, you are giving us and the Publicis Dallas Entities an unconditional, irrevocable, transferable, royalty free worldwide license to use, display, reproduce, perform, adapt, translate, modify, create derivative works, publish, distribute, disseminate and/or broadcast that Content ("license") and you are representing and warranting to us you have the right to give us and the Publicis Dallas Entities such license. If you do not have the right to license Content as set forth in these Terms and Conditions (or if you are not sure), do not submit or provide Content.

You may only use our Content for your own personal use and you have no right to transfer, assign or use the Content for any other purpose or allow or enable anyone else to do so. Personal use means nothing commercial or even charitable, whether or not money or other compensation or consideration is involved and whether or not it is for your benefit or for someone else. This also means you are not allowed to use, display, reproduce, perform, adapt, translate, modify, create derivative works, publish, distribute, disseminate and/or broadcast Content that is not yours without our express prior written consent. You may not alter, delete or conceal copyright or other notices, even if we let you download, display, print or share the Content with others. Unauthorized or prohibited use of Content may subject you to civil liability, criminal prosecution, or both under federal, state and local laws. Except as expressly provided above, nothing contained herein shall be construed as conferring any license or right under any copyright or other intellectual property right.

In addition to any other rights and remedies we may have under these Terms and Conditions, we have the right to: (a) discontinue, suspend or terminate your use of our Website at any time, including any time we determine, in our sole judgment, that you or your use of our Website may violate these Terms and Conditions; and (b) use any technological, legal, operational or other means available to enforce these Terms and Conditions.

This Website may contain links to other websites. We encourage our users to be aware when they leave our Website and to read the privacy statements of each website that collects personally identifiable information. This privacy statement applies solely to information collected by publicisdallas.com.

OUR WEBSITE AND ALL CONTENT IS MADE AVAILABLE "AS IS" AND "AS AVAILABLE," WITHOUT ANY REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, OR ANY GUARANTY OR ASSURANCE OUR WEBSITE OR CONTENT WILL BE AVAILABLE FOR USE OR THAT ALL CONTENT WILL BE AVAILABLE OR PERFORM AS DESCRIBED OR THAT ANY WEBSITE OR CONTENT IS ACCURATE, COMPLETE OR ERROR FREE. WE ARE NEITHER RESPONSIBLE NOR LIABLE FOR ANY MALICIOUS OR UNAUTHORIZED CODE AND YOU ARE SOLELY RESPONSIBLE FOR ENSURING YOU HAVE APPROPRIATE SCANNING AND PROTECTIVE MECHANISMS FOR THE SECURITY OF YOUR EQUIPMENT, PROGRAMS AND INFORMATION AND BY USING OUR WEBSITE OR CONTENT, YOU ARE ASSUMING ALL RISK OF LOSS THAT MAY ARISE OR BE ASSOCIATED WITH THAT USE.

TO THE FULLEST EXTENT PERMISSIBLE BY LAW, WE AND OUR DIRECTORS, OFFICERS, EMPLOYEES AND RESPECTIVE SUCCESSORS AND ASSIGNS DISCLAIM LIABILITY FOR ANY AND ALL LOSS, DAMAGE, COST AND EXPENSE OF ANY KIND, DIRECT AND INDIRECT, IN CONNECTION WITH OR ARISING FROM OUR WEBSITE, CONTENT, THESE TERMS AND CONDITIONS AND/OR YOUR OR ANYONE ELSE'S USE OF THESE, INCLUDING, BUT NOT LIMITED TO, COMPENSATORY, CONSEQUENTIAL, INCIDENTAL, INDIRECT, SPECIAL, EXEMPLARY AND PUNITIVE DAMAGES, REGARDLESS OF THE FORM OF ACTION OR BASIS OF THE CLAIM, WHETHER OR NOT ANY PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. IF ANY LIMITATION OF DAMAGES OR LIABILITY IS PROHIBITED OR RESTRICTED BY LAW, WE SHALL BE ENTITLED TO THE MAXIMUM DISCLAIMERS AND LIMITATIONS PERMITTED. SOME JURISDICTIONS DO NOT ALLOW CERTAIN EXCLUSIONS OF WARRANTIES OR LIMITATIONS ON DAMAGES, SO SOME OF THESE EXCLUSIONS AND LIMITATIONS MAY NOT APPLY TO YOU.

You shall defend us against any demands, claims or actions brought against us or arising as a result of any breach or violation of these Terms and Conditions by you ("Claim") and you shall indemnify and hold us harmless from and against any and all losses, damages, costs and expenses (including attorneys' fees) resulting from any such Claim. We have the right, at our expense, to assume exclusive defense against any Claim and all negotiations for settlement and you agree to cooperate with us in the defense of any such Claim, at our request.

These Terms and Conditions shall be construed and enforced under the laws of the State of Texas applicable to parties resident in and contracts made, executed and wholly performed within the State of Texas. You specifically agree and submit to the jurisdiction of the State and Federal Courts situated in the City of Plano and Collin County and you will not object to jurisdiction or venue on the grounds of lack of personal jurisdiction, inconvenient forum or otherwise. The Uniform Computer Information Transactions Act does not apply to our Terms of Use. IN ANY ACTION OR PROCEEDING COMMENCED TO ENFORCE ANY RIGHT OR OBLIGATION UNDER THIS AGREEMENT, YOUR USE OF THE WEBSITE OR WITH RESPECT TO THE SUBJECT MATTER HEREOF, YOU HEREBY WAIVE ANY RIGHT YOU MAY NOW HAVE OR HEREAFTER POSSESS TO A TRIAL BY JURY.

These Terms and Conditions, together with our Privacy Policy are incorporated by reference and are part of our Terms and Conditions as if they were right here. These Terms and Conditions are the entire agreement you have with us regarding our Website, Content and other subject matter set forth herein and supersedes any and all prior or inconsistent understandings that may apply to the subject matter.

If, for any reason, we believe, have reason to believe, suspect or are notified of any act, omission or circumstances which may or could compromise or endanger the health, well being or safety of any person, cause or lead to damage to persons or property (tangible or intangible), adversely affects, infringes upon or misappropriates the rights of others, harasses or interferes with any other user or person, firm or enterprise, interferes with or bypasses our security or other protective measures applicable to our systems, networks and communications capabilities, breaches or violates these Terms and Conditions, including the Privacy Policy, Website and Content or violates any law or regulation, we have the right, reserving cumulatively all other rights and remedies available to us at law, in equity and under this agreement with you, to report and provide information to any and all regulatory and law enforcement authorities and agencies and take any action permitted by law.

These Terms and Conditions can only be modified by us as described above or by mutual written agreement, signed by an authorized representative of ours. The illegality, invalidity or unenforceability of any term or condition is severable and shall not affect the rest of these Terms and Conditions and any unenforceable portion shall be construed in accordance with applicable law to the greatest extent possible. Headings are purely for reference and shall not affect the meaning of any term or condition. Any provision which must survive to allow us to enforce its meaning shall survive termination; however, no claim or action relating in any way to these Terms and Conditions, including the Privacy Policy, Website, and Content or otherwise with respect to their subject matter, regardless of form or the basis of the claim, may be brought by you more than one (1) year after the cause of action has arisen (or if multiple causes, from the date the first such cause of action arose).

If you are a copyright owner (or the owner's authorized agent) and have a good-faith belief that material on our Website infringes one of your copyrights, you may notify us using this procedure. In order for us to process your notice of copyright infringement, it must be sent to our Designated Agent below. When we receive a notice under this procedure, we will expeditiously remove or disable access to the material that is claimed to be infringing or to be the subject of infringing activity.

Written notification must be submitted to the following Designated Agent:

Service Provider: Publicis Dallas
Name of Designated Agent to Receive Notification of Claimed Infringement: ___________________

Full Address of Designated Agent to Which Notification Should be Sent:
7300 Lone Star Drive
Plano, TX 75024

Telephone Number of Designated Agent: _______________

Facsimile Number of Designated Agent: _______________

Email Address of Designated Agent: _______@publicis-usa.com

Under Title 17, United States Code, Section 512(c)(3)(A), the Notification of Claimed Infringement must include the following:

An electronic or physical signature of the owner or of the person authorized to act on behalf of the owner of the copyright interest;
Identification of the copyrighted work (or works) that you claim has been infringed;
A description of the material that you claim is infringing, and the location where the original or an authorized copy of the copyrighted work exists (for example, the URL of the page of the website where it is lawfully posted; the name, edition and pages of a book from which an excerpt was copied, etc.);
A clear description of where the infringing material is located on our Website, including as applicable its URL, so that we can locate the material;
Your name, address, telephone number, and e-mail address;
A statement that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and
A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf.

If you have any questions about our Terms and Conditions, please contact us at: publicisdallassite@publicis-usa.com.

This Privacy Policy was last revised and is effective as of June 16, 2011.

Publicisdallas.com Privacy Policy

THIS IS OUR OFFICIAL PRIVACY POLICY, WHICH IS PART OF OUR TERMS AND CONDITIONS AND FORMS A PART OF YOUR LEGAL AGREEMENT WITH US. PLEASE READ IT CAREFULLY, SINCE IT DESCRIBES THE TYPES OF INFORMATION WE COLLECT, HOW WE COLLECT AND USE INFORMATION, THE CIRCUMSTANCES IN WHICH WE DISCLOSE OR SHARE INFORMATION AND HOW YOU CAN ACCESS, UPDATE OR DELETE CERTAIN INFORMATION WE HAVE COLLECTED ABOUT YOU.

Any terms not defined in this Privacy Policy are defined in our Terms and Conditions. If you have questions about this Privacy Policy, please feel free to email us.

When you access or visit any our Website, we collect certain non-personally identifiable information, and we may also collect certain personal information as described in more detail below. We use any information our Website collects to improve your experience on our Website, including personalizing and enhancing the experience we provide to you on our Website. We use the term "personal information" to refer to any information you provide in connection with your use of any of our Website and/or Services by which you can be personally identified. Personal information may include such things as your name, street address, telephone number, date of birth, e-mail address and any other information which might reasonably be used to identify you. We only obtain personal information from you when you submit it to us or provide it to us.

The types of information we may collect about you include:

Information You Give Us. We receive and store any information, including personal information, that you enter on our Website and contact page or give us in any other way. For instance, if you email us with a question or for more information we will use your contact information (which includes personal information such as an email address) to help us respond and for customer service purposes.
Information from Other Sources. We may receive information about you from other sources. If you provide personal information to us, we may collect additional personal information about you, including personal information about you from our clients, parent, affiliates and other sources.
Automatic Non-Personally Identifiable Information: We receive and store certain types of information whenever you interact with our Website. For example, like many websites, we use "cookies," and we obtain certain types of information when your web browser accesses our website. This may include individual and aggregate visitor preferences and session information, as well as information such as your IP address and the browser you are using. Our use of cookies is described in greater detail in the following section.

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number. Many cookies last only through a single session, or visit. Others may have an expiration date, or may remain on your computer until you delete them. Cookies can help a website to arrange content to match your preferred interests more quickly and also to improve the user experience. Most major websites use cookies.

How Do We Use Cookies? We use cookies for a number of purposes -- for example, to maintain continuity during a user session, to gather data about the usage of our Website or email marketing materials for research and other purposes. Our cookies are not used to gather personally identifiable information.
How Can I Prevent the Use of Cookies? You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable or delete cookies altogether. Although changing these settings may not affect your ability to browse, it may affect your ability to use certain features and functions of our Website and it may also require you to re-enter certain information each time you visit or attempt to use our Website. You should consult the operating instructions that apply to your browser and email exchange system to determine how to best configure your browser and email settings for your needs.

We may use the personally identifiable information we collect to contact you about our products and services or those of our clients or other third parties from time to time. Except for the parties described below, we do not share any personal information with third parties without prior consent. We will always let you know if we intend to provide any of your personal information to a third party other than those listed below and we will ask you to consent ("opt-in") whenever we intend to do so.

We may share your personally identified information with our clients, parents and/or subsidiaries (if they have agreed to comply with similar privacy protections as found in this policy). In addition, we always have the right to disclose your personal information to any third party we engage for the purpose of administering, operating, configuring site design, maintaining and providing internal support for our Website and Content. These third parties are called "operational service providers" and provide internal support to operations and activities and/or for Website design, development, hosting and operations. We always request that our operational service providers protect your privacy and not disclose your personal information to third party marketers that are not associated with our Website, nor are they permitted to use your personal information for their own marketing or promotional purposes.

We also reserve the right to make your personal information available:

When we are compelled by a governmental agency, law, regulation, a court or other legal process;
If we believe you are, have or may violate any law, regulation, our Terms and Conditions;
If we believe you are or may be a threat to safety, property, interests or rights of us or others;
In order to investigate, respond to or resolve problems or inquiries or defend our interests;
In a merger, acquisition, change of control, joint venture or other business combination.

If you sign-up or register with our Website to receive additional communications from us, we may send you service-related announcements on occasions when it is necessary to do so. For instance, if our Service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them and any other communications from us, you have the option to completely remove yourself from our mailing list all together by sending us an email entitled "URGENT -- Website Opt-out" to publicisdallassite@publicis-usa.com and we will remove you from our database of active users. You will also always have the option to opt-out of promotional emails you may receive from us. This opt-out messaging will appear at the bottom of every promotional email that is sent out to you by us in relation to this Website.

Notwithstanding the foregoing, if we have shared your information with third parties as permitted by this policy, then we are not responsible for removing your name from any third party databases.

If you would like to update your information please go to the Contact Us page and submit a new form with updated contact information. To request access to the information we have about you, please send a request via email. We will respond within 30 days.

We protect information we collect about you by maintaining commercially reasonable physical, electronic and procedural safeguards. All information is secure and may be accessed only by our key staff members. We do not request sensitive information (such as a credit card number and/or social security number). The servers on which we store data are kept in a secure environment. The Internet, however, and communications cannot be guaranteed to be secure and it is possible that others may unlawfully intercept or access information, transmissions or communications to, from or within our Websites. If you have any questions about security, click here to send an email.

We may revise this Privacy Policy from time to time. If we decide to change our privacy policy, we will post those changes to this Privacy Policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this policy, we will notify you here, or by means of a notice on our home page. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Privacy Policy. You can determine when this Privacy Policy was last revised by checking the "Last Revised" legend at the top of the Privacy Policy.

Additional Privacy Information

The collection of personal information in the European Union is governed by Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995. This Directive addresses the protection of individuals with regard to the processing of personal information and on the free movement of such information, as well as the national legislation of European Union Member states (EU). For more information, see http://europa.eu.int/comm/internal_market/privacy/index_en.htm.

This Website may contain links to other third party websites. Please be aware that we are not responsible for the privacy practices of other websites. We encourage our users to be aware when they leave our Website and to read the privacy statements of each website that collects personally identifiable information. This privacy statement applies solely to information collected by publicisdallas.com.

If you have any questions about our Privacy Policy please email us at publicisdallassite@publicis-usa.com or write us to the attention of our Privacy Administrator, at 7300 Lone Star Drive, Plano, Texas 75024 and please specify if you are inquiring about a specific Website to help us better assist and respond to your questions.

Lake Austin Spa Resort

Why go to the desert when you can go to the number one ranked destination spa in the U.S. by Condé Nast magazine? Welcome to the lake house.

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Lake Austin Spa Resort

Why go to the desert when you can go to the number one ranked destination spa in the U.S. by Condé Nast magazine? Welcome to the lake house.

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CiCi's Pizza

Endless Pizza, pasta, salad and dessert. And there’s more where that came from.

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CiCi's Pizza

Endless Pizza, pasta, salad and dessert. And there’s more where that came from.

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TruGreen

Unless you have a customized lawn care plan from TruGreen you don’t really have a plan.

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TruGreen

Unless you have a customized lawn care plan from TruGreen you don’t really have a plan.

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Terminix

Pests and termites carry disease and cause millions of dollars in damage a year. Get to them before they get to you.

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Terminix

Pests and termites carry disease and cause millions of dollars in damage a year. Get to them before they get to you.

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Nestlé Pure Life

When you learn the facts about water you realize how important it is.

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Nestlé Pure Life

When you learn the facts about water you realize how important it is.

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BMW

BMW unleashes one innovation after the next. It truly is the Ultimate Driving Machine.

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BMW

BMW unleashes one innovation after the next. It truly is the Ultimate Driving Machine.

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Juicy Juice

Juicy Juice is Mom’s ally, giving her nutrition that kids love. It’s the very best juice for the very best kids.

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Juicy Juice

Juicy Juice is Mom’s ally, giving her nutrition that kids love. It’s the very best juice for the very best kids.

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PowerBar

Sport is about testing your limits. PowerBar gives every athlete the power to push.

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PowerBar

Sport is about testing your limits. PowerBar gives every athlete the power to push.

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Denny's

There’s no better place than Denny’s to get a real breakfast. Day or night.

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Denny's

There’s no better place than Denny’s to get a real breakfast. Day or night.

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GlaxoSmithKline

GSK Scientists are unsung heroes. They’re quietly working to cure diseases like Alzheimer’s and cancer.

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GlaxoSmithKline

GSK Scientists are unsung heroes. They’re quietly working to cure diseases like Alzheimer’s and cancer.

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Chevy

Chevy engineers had turned the corner on quality, giving modern families the performance, reliability and styling they deserve.

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Chevy

Chevy engineers had turned the corner on quality, giving modern families the performance, reliability and styling they deserve.

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El Tesoro

Authentic, handmade, like it was for generations.

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El Tesoro

Authentic, handmade, like it was for generations.

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Dallas Tap Project

Water is life to every living thing on this planet, especially children.

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Dallas Tap Project

Water is life to every living thing on this planet, especially children.

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New Orleans Hornets

Like many after the tragedy of Katrina, the New Orleans Hornets were determined to come home, rally and rebuild. Don’t count New Orleans out.

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New Orleans Hornets

Like many after the tragedy of Katrina, the New Orleans Hornets were determined to come home, rally and rebuild. Don’t count New Orleans out.

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Sominex

Sominex sleep aid does one thing and it does it well; it knocks you out.

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Sominex

Sominex sleep aid does one thing and it does it well; it knocks you out.

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RunOn!

There are lots of ways to get advice on running, but none better than from Olympic Gold Medalist Michael Johnson himself.

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RunOn!

There are lots of ways to get advice on running, but none better than from Olympic Gold Medalist Michael Johnson himself.

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Beano

Former Second City performer Mindy Bell gives friendly advice on a sensitive subject. Take Beano before and there’ll be no gas.

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Beano

Former Second City performer Mindy Bell gives friendly advice on a sensitive subject. Take Beano before and there’ll be no gas.

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Terminix Case Study

When consumers learn about the disease and destruction caused by pests and termites they realize they’re not just a nuisance, they’re monsters.

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Terminix Case Study

When consumers learn about the disease and destruction caused by pests and termites they realize they’re not just a nuisance, they’re monsters. And that was our concept. We used monsters as metaphors to help people understand the threat and encourage them to be proactive in protecting their home and family.

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BC/Goody's Case Study

How do you market two regional pain relief powders on a limited budget? You start a fight.

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BC/Goody's Case Study

How do you market two regional pain relief powders on a limited budget? You start a fight. We pitted legendary NASCAR driver and Goody’s spokesman Richard Petty against country music star and BC spokesman Trace Adkins and let consumers decide who could handle more pain. Fans became armies. The press became war correspondents. And the Rivals campaign became a social media phenomenon.

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Denny's Case Study

If anybody should own the late night scene it’s Denny’s. We came up with a simple yet insightful idea, “Nothing good happens after midnight, except Denny’s.”

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Denny's Case Study

If anybody should own the late night scene it’s Denny’s. Our challenge was to connect with 18- to 24-year-olds who wanted keep the night going and get them engaged with the brand. We came up with a simple yet insightful idea, “Nothing good happens after midnight, except Denny’s”. The work that followed turned this insight into entertainment and engagement, reversing a 15-year sales decline for this daypart.

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Hot Pockets Case Study

When Hot Pockets decided to target teens, we threw out the packaged goods rulebook and wrote an entirely new one.

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Hot Pockets Case Study

When Hot Pockets decided to target teens, we threw out the packaged goods rulebook and wrote an entirely new one. We learned that what teens want from advertising is something fun and irreverent, something that lets them get involved. So we created the Pocket Master, a crazy Kung Fu master who embodies the random craving that teens feel for Hot Pockets. Through web films, TV and digital, the Pocket Master spread his wisdom, and teens listened.

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Mission

Today, brands must lead it or be led. Those who aren’t leading the change are doomed to fall quickly behind and soon may not exist at all.

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Mission

OUR MISSION: LEAD THE CHANGE.
Change is constant and accelerating.
Today, brands must lead it or be led. Those who aren’t leading the change, are doomed to fall quickly behind and soon may not exist at all.
Publicis is the communications agency that helps brands lead the change. This is both a promise we make and an ambition we share with our clients.
To win, we must look at what’s happening in culture and ask what is the change to lead? What is the role the brand should play? And, finally, what idea can make it happen?

To lead, we must invent. The brands we love predict and solve before a need becomes obvious. And always engage consumers in new and inventive ways. We must have the mindset of an inventor tinkering in a lab.
Change is everywhere. Are you leading it?
Services

From planning to interactive to media, we do it all. And from our client’s business results to the awards we’ve received for creative excellence, we’d say we do it well.

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Services

Yeah, we do that.
Creative/Digital: People don’t differentiate between media as they’re consuming it. And neither do we as we’re creating it. We create in all media because people consume in all media.
Business Management: We dig deep and get to know our clients' business as well as they do. We work to understand their challenges and proactively lead them to winning solutions.
Planning/Research: First and foremost, we are listeners. And there are more people talking in more spaces than ever before. Insights from these real conversations drive strategy at Publicis Dallas.
Integrated Production: Our approach to production reflects the fact that there are no longer boundaries between media. Be it digital, print or broadcast, we use every media asset available.
Media Planning: We're always challenging convention to develop insight driven communications plans that address key client business goals.
Media Buying: As a part of the largest media group in the U.S., we protect clients from marketplace dynamics, and get early access to media-driven innovations.

Event Marketing/Promotions: As experts in sponsorships, mobile marketing and multicultural events, we create real connections with people where they live, work and play.
Direct Response: Our brand and direct teams are integrated giving us the advantage of speaking one-on-one with the consumer in a consistent brand voice.
Public Relations: We have a passion for shareable stories and their power to influence behavior. We strategically guide brands on facilitating and amplifying the stories of brand advocates.
Analytics: Our performance measurement tools give us the data and insights to optimize our communications and create competitive advantages for our clients.
Editorial: The best-kept secret at Publicis Dallas is Stitch, our in-house editing facility. With full-time editors, we create video and web content for our clients with quality and efficiency.
Leadership

Meet the Publicis leadership team. People with the passion, experience and entrepreneurial spirit to Lead the Change.

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Sally Kennedy

Chief Executive Officer

Sally is a strong, strategic leader who has been commanding powerhouse brands to great success for over 25 years. Her passion is developing and executing precision business strategies for dynamic global brands. Sally began her career in the U.K. on the client side, working for blue-chip clients Boots and British Telecom. She then hopped the pond and over to the agency side, becoming a rising star in the Y&R and Wunderman network in San Francisco managing business development operations. Her determination, insight and business acumen launched her to serve as Chief Marketing Officer for Y&R North America, and later President of Cossette in New York. Now at Publicis, Sally brings her multi-disciplinary, integrated marketing experience to inspire the creation of ideas that Lead the Change.

Shon Rathbone

EVP, Executive Creative Director

Shon is a recognized force in the advertising world and the lead creative at Publicis Dallas. He has built an award-winning creative team that has attracted blue-chip clients. Before joining Publicis, Shon honed his craft at creative shops Carmichael Lynch, Hal Riney, Leo Burnett, FCB and was President of his own creative boutique Rathbone Moncaleano Desir. Shon has experience with brands in many categories including Chevrolet, Denny’s, Terminix, TruGreen, Juicy Juice, BMW, Champion, Nestlé Pure Life, Harley-Davidson, John Deere and Sweet Leaf Tea. Over the years, his work has been recognized by nearly every national and international awards show including Cannes, One Show, Communication Arts and Effie. Shon and his wife Lisa have a son Cade, a daughter Caitlyn and a Ridgeback named Angus.

Sean Boyle

EVP, Director of Strategic Planning

Sean is our resident Irishman who has worked at agencies across four continents over the past 26 years. He started his career at O&M in Dublin and was a board director of CDP by the time he was 25. In 1996, he left his homeland for Singapore to head up the first planning department at Asia’s then-leading creative agency, Batey Ads. After spending five years in Sydney, he moved to Guangzhou to Saatchi & Saatchi’s head of planning China role, where his primary focus was overseeing six of P&G’s dynamic growth brands in the country. In 2004, he moved to Bangkok with Saatchi as Head Of Planning South East Asia, where he oversaw planning departments in seven countries, including India. In 2008, he was appointed Global Planning Director at JWT (NY), and two years later, he moved across mid-town to a similar role at BBDO, where he ran the Gillette business across the world. He believes planning should inspire rather than tie things up in knots. Away from advertising he has produced and acted in a movie— The Long Lunch—written a screenplay and is a passionate fan of Manchester United.

Rick Rogers

EVP, Group Director

Rick brings vibrant marketing experience working with an eclectic mix of clients. He is a veteran of the U.S. Olympic Committee and national political campaigns, and spent ten years in television and sports/entertainment marketing. On the agency side, he has led innovations on accounts such as Air Canada, Pepsi, Frito Lay, Mazda, Audi, Molson, ABC Television, Chrysler, AT&T, Pizza Hut, Sheraton, National Hockey League, Las Vegas Convention & Visitors Bureau and Verizon Wireless. His Publicis tenure has also included leadership roles on Curves, Chevy, Terminix, TruGreen, Cellular One and Jim Beam. Rick has business and journalism degrees from Arizona State and attended UC Berkeley Haas School of Business. He is a former resident of both the East and West Coast, and Toronto. He now calls Dallas home.

Julia Melle

SVP, Group Creative Director

Julia brings well-rounded thought leadership to her clients, from loyalty and direct marketing to a full range of brand advertising experience. She has nearly 19 years in the business, most of which she spent developing breakthrough creative for global packaged goods companies. Before joining Publicis in 2007, Julia spent nine years with Leo Burnett where her work for P&G’s Always and Kellogg’s Special K broke all-time share records and won Cannes Lions, Addys and Effies alike. And she brings the same creative leadership to her current clients Terminix, Nestlé Juicy Juice, Nestlé Pure Life Water and Krusteaz. Julia and her husband Chris have three boys, Peter, Michael and Boden. A former collegiate swimmer, Julia loves competitive sports, which is good considering she lives in a house full of boys.

Eric Moncaleano

SVP, Group Creative Director

It is easy to believe Eric once studied architecture when you look at the precision and craftsmanship of his work. At Publicis, Eric leads a creative group that has created effective, award-winning work for BMW, PowerBar, TruGreen and Nestlé Pure Life. Prior to that, Eric was cofounder of Rathbone Moncaleano Desir, and a key creative leader at top agencies, including FCB, Hal Riney and Leo Burnett. Eric pioneered one of the first campaigns to use digital and social media at the core of a multi-disciplined ad launch for video game Mortal Kombat. His work has won numerous awards for creativity and has been featured in Adweek, Creativity, Archive Magazine and Communication Arts. Eric is happily married to his wife, Sylvia, and has two daughters, Sophia and Sonia.

Steve McGehee

SVP, Group Account Director

Steve brings a wealth of agency and brand restaurant experience to Publicis Dallas. Most recently, Steve led the integrated account for Sonic, the largest chain of drive-in restaurants in America, responsible for all national and local communication. Steve also worked on 24-Hour Fitness, On The Border and Krispy Kreme Doughnuts. Before that, Steve was VP of Marketing at Denny’s, leading brand communication strategy as well as menu and merchandising. This is Steve’s second tour of duty at Publicis where he previously led the global business for TGI Friday’s. His client side experience started at PepsiCo/Yum Brands and MetroMedia Restaurant Group. Steve has an MBA from Vanderbilt. He and his wife, Denice, have a daughter, Aleah, son, Alec, and a Bichon named Allegro.

Klaudia Flanigin

SVP, Group Planning Director

With a psychology degree and multidisciplinary background Klaudia brings a unique skill set to planning. She led the iconic Walmart business at GSD&M. In this influential role, she developed consumer insights and business strategies, which included repositioning the Sam’s Club brand and the key departments of consumer electronics, apparel and sporting goods. She was integral in determining strategic initiatives for the Neighborhood Market concept, the fresh food strategy, organics program, many private label products and several corporate programs. When Klaudia came to Publicis she brought her curious nature and wealth of experience along with her. As lead strategist on Terminix and TruGreen, she is all about creating ideas that Lead the Change. Klaudia enjoys gardening and photographing her two beautiful children, Nate and Nina.

Sheri Davidson Smith

President, Publicis PR

Sheri loves a good story and its power to influence behavior. She strategically guides brands on how to facilitate and amplify the stories of brand advocates. With 20+ years agency experience, she has put the power of connectors to work on brands such as American Lung Association, Denny’s, GSK, Nestlé, Samsung, Sylvan Learning, TruGreen, and John Q. Hammons Hotels & Resorts. She has collaborated on setting industry best practices while on the board of directors/governors for TPRA, AAF Dallas, and UNT College of Hospitality and Tourism. And was recipient of the Best PR Practitioner award from one of the largest leagues in the AAF. Sheri is a mom to her teenage daughter and has served as a volunteer youth adviser/instructor for 20 years.

Susan Scott

SVP, Management Supervisor

Susan knows the power that brands have to impact people’s lives. It’s something she has become quite the expert at in her 21 years as a strategic leader at Publicis. Susan began her time in Dallas honing her skills in media planning and account planning before becoming a brand team leader in the account management group. Over the years, she has led a broad portfolio of brands at Publicis, including Abbott Labs (Exceed Sports Line, Pediatrics and Eye Care), Nestlé (Juicy Juice, Nestlé Waters and Buitoni), Sweet Leaf Tea, Sara Lee Bakery Group, Disney, La Quinta and TXU. Susan has played an instrumental role in the development and launch of many national brands, including Juicy Juice, Sara Lee Bread and the IronKids products, including the IronKids Crustless Bread campaign. A graduate of the University of Texas, Susan is married and the proud mom of two children, Logan and Brigit.

Ros Rawitscher

VP, Group Planning Director

Ros has a passion for finding the winning strategies that help build power brands. As a strategic planner at Publicis, she uncovers piercing insights that Lead the Change for Nestlé. Before that, she was on the client side in product innovation for Frito-Lay and Dr Pepper Snapple. Her advertising career started at Leo Burnett in Chicago on P&G, where she developed the first teen campaign for Secret deodorant, which delivered record share growth. She also reversed a 10-year share decline on Luv's diapers, repositioning it as the one for "experienced moms." Ros has a degree in Advertising from The University of Texas at Austin and an MBA in Marketing from Rice University. She and her husband, David, have three teenagers, Lindsay, Ryan and Courtney.

Steve Grimes

VP, Creative Director

Steve is an expert at turning strategic insight into memorable advertising ideas. At Publicis, he has been the lead creative on successful integrated campaigns for BMW, PowerBar, Denny’s and TruGreen. Most recently his “Monsters” campaign helped Terminix increase profit by nearly 7% while the overall category was in decline. Before that, Steve was at FCB and was responsible for Kraft, SC Johnson and Coors Brewing, and The Leap Partnership working on Miller Brewing and Boston Market. He got his start at Bayer Bess Vanderwarker in Chicago building brands like the Illinois Lottery, Wilson Sporting Goods and Motorola. And his work on Gatorade there helped the brand attain an unprecedented 90% market share. Along the way, Steve’s work has garnered him many awards including The One Show, Communication Arts, Art Directors Club and Effie.

Pete Voehringer

VP, Creative Director

Pete is the kind of art director who takes complicated problems and turns them into simple, yet powerful creative solutions. A veteran of Publicis for 15 years, Pete has lent his senior leadership and expertise to every piece of business in the agency. He has created breakthrough work on iconic brands such as BMW, PowerBar, TruGreen and Terminix. Of particular note was his campaign for Denny’s, which helped reverse a 15-year sales decline in their late night business. Pete is equally recognized for creativity as he is for results. His work has been featured at Cannes, Art Directors Club, Communication Arts and numerous other creative award shows. He and his wife, Jenny, have two boys, Jack and Grant, who are obsessed with sports.
NEWS

When you're leading the change, you tend to get noticed. In fact, there's a lot being said about the work at Publicis Dallas.

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NEWS

Publicis Dallas taps International talent Sean Boyle as Executive Vice President/Director of Strategic Planning

DALLAS (February 27, 2013) – Publicis Dallas today announced the appointment of Sean Boyle as executive vice president/director of strategic planning. Boyle brings more than two decades of experience across large agencies in Asia, Australia, Ireland, and most recently, New … Continue reading →

Thu, Mar 21, 2013

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Holli Burlison Joins Publicis Dallas as VP/Associate Director of Integrated Production

http://www.prnewswire.com/news-releases/holli-burlison-joins-publicis-dallas-as-vpassociate-director-of-integrated-production-175266171.html DALLAS (Oct. 22, 2012) – Publicis Dallas, an integrated marketing communications agency, announces seasoned art buyer Holli Burlison joins as vice president/associate director of integrated production. Burlison brings more than 20 years of specialized expertise in art buying, talent … Continue reading →

Mon, Oct 22, 2012

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Publicis Dallas Adds VP Allison Cox to Growing Nestlé Beverage Account Management Team

DALLAS (Aug. 1, 2012) – Publicis Dallas, an integrated marketing communications agency, announces the talent addition of Allison Cox as vice president, management supervisor. As an experienced leader and brand strategist known for building major global, domestic and regional consumer … Continue reading →

Wed, Aug 1, 2012

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TruGreen Promotes Customized Lawn Care With Humorous Ad Campaign: “You Might Have a Plan”

Ad Agency Publicis Dallas Taps Professional Comedians — including Penn & Teller — Adding Humor and Wit to TV Spots Satirizing Unsuccessful, Homespun Lawn Care Plans DALLAS and MEMPHIS, Tenn. — March 12, 2012 — TruGreen, the nation’s largest professional … Continue reading →

Mon, Mar 12, 2012

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Terminix Stops Pests Before They Become a Monster Problem in Integrated Campaign

Source: http://www.prnewswire.com/news-releases/terminix-stops-pests-before-they-become-a-monster-problem-in-integrated-campaign-141436633.html Publicis Dallas Extends Successful “Seeing Is Believing” Ad Campaign with New TV, DM, Radio and Digital Elements DALLAS and MEMPHIS, Tenn., March 5, 2012 /PRNewswire/ – Terminix, one of the nation’s largest pest-control providers, announced the extension of its highly successful “Seeing Is Believing” … Continue reading →

Mon, Mar 5, 2012

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Publicis Dallas taps International talent Sean Boyle as Executive Vice President/Director of Strategic Planning

Thu, Mar 21, 2013
DALLAS (February 27, 2013) – Publicis Dallas today announced the appointment of Sean Boyle as executive vice president/director of strategic planning. Boyle brings more than two decades of experience across large agencies in Asia, Australia, Ireland, and most recently, New York. He will report to CEO Sally Kennedy and will oversee the planning department of the growing office.

Boyle comes directly from BBDO, New York, where he was global planning director. Prior to that, he led global planning at JWT, New York. Before moving to New York, Boyle spent a decade in the emerging markets of Asia-Pacific, where he worked as director of creative strategy & planning with Saatchi & Saatchi, Asia. Boyle’s award-winning experience includes blue-chip brands Cadbury, Ford, Gillette, Guinness, Mercedes-Benz, Nestlé, P&G, Singapore Airlines, Sony, Toyota, and Unilever, among others.

“After an extensive global search, we found the ideal candidate in Sean. He brings world-class credentials and leadership to our Dallas team,” Kennedy said. “Sean’s a right-brain planner, bridging the gap between rigorous business strategy and creative expression. I know he will continue to propel the caliber of our work.”

An avid world traveler and writer, Boyle regularly contributes to industry media and conferences, engaging audiences with his point of view on prevailing issues and trends.

“I believe planning should be about simple, well-told stories in the service of inspiring magnificent creative work,” Boyle said. “This is a brand new challenge for me, in an agency with big creative ambitions. They are a team of really great people, which was a very important factor for me in determining my next move after New York.”

About Publicis Dallas

Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.

CONTACT INFORMATION:

Sheri Davidson Smith, Publicis PR

sheri.smith@publicis-usa.com; 469.366.2493

Holli Burlison Joins Publicis Dallas as VP/Associate Director of Integrated Production

Mon, Oct 22, 2012
http://www.prnewswire.com/news-releases/holli-burlison-joins-publicis-dallas-as-vpassociate-director-of-integrated-production-175266171.html

DALLAS (Oct. 22, 2012) – Publicis Dallas, an integrated marketing communications agency, announces seasoned art buyer Holli Burlison joins as vice president/associate director of integrated production. Burlison brings more than 20 years of specialized expertise in art buying, talent negotiation and production management with major agencies in New York and Dallas to the growing office. Burlison earned a stellar reputation for art buying with large agencies in New York, including JWT, BBDO, Kirshenbaum Bond & Partners, and Ogilvy & Mather. Most recently, Burlison served as creative services and agency integration manager for TM Advertising in Dallas. “Holli has a great eye for talent, whether it’s a photographer or a developer. She sees composition and light like an art director and she understands how to leverage technology,” said Shon Rathbone, EVP and executive creative director, Publicis Dallas. “Whatever the medium, Holli uses the details of execution to amplify the creative idea. Her broad experience will help us elevate our work across the board.”

About Publicis Dallas Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: CiCi’s Pizza, GSK, Nestlé brands Nestlé Pure Life and Juicy Juice, Simon Property Group, and ServiceMaster brands TruGreen and Terminix, among others.

# # #

CONTACT INFORMATION: Sheri Davidson Smith, Publicis PR

sheri.smith@publicis-usa.com; 469.366.2493

Publicis Dallas Adds VP Allison Cox to Growing Nestlé Beverage Account Management Team

Wed, Aug 1, 2012
DALLAS (Aug. 1, 2012) – Publicis Dallas, an integrated marketing communications agency, announces the talent addition of Allison Cox as vice president, management supervisor. As an experienced leader and brand strategist known for building major global, domestic and regional consumer packaged goods (CPG) brands worldwide, Cox brings holistic thought leadership to the Publicis Dallas Nestlé beverage account management team.

Most recently, Cox operated her own consulting business, leading brand strategy, consumer engagement and campaign execution work for Borden Milk, Lay’s, Doritos and Cheetos. Her career also includes work with pi global in London, where she led brand strategy and package design efforts for several P&G and Reckitt Benckiser brands, including Pringles, Olay, Pantene, Head & Shoulders, Nurofen and Bonjela. During her time with UK-based The Brand Union, she directed strategic branding, brand architecture, package design and corporate social responsibility work for SABMiller in Europe, Russia and Latin America.

In the United States, Cox’s experience includes work with a number of CPG brands, including Bumble Bee Tuna and Kimberly Clark’s Huggies, Kleenex and Scott Tissue. While at Price-Weber, she led the Brown-Forman spirits, wines and channel marketing accounts, creating award-winning advertising and sales promotion work for several brands, including Jack Daniel’s, Finlandia Vodka, Korbel Champagne, Southern Comfort and Fetzer Wines.

Sally Kennedy, CEO of Publicis Dallas, stated, “Allison is the ideal fit for our expanding Nestlé beverage team. Her impressive track record as a brand strategist for top CPG brands is just what we are looking for as we effectively guide our clients through market-changing opportunities.”

About Publicis Dallas

Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: CiCi’s Pizza, GSK, Nestlé brands Nestlé Pure Life and Juicy Juice, Simon Property Group, and ServiceMaster brands TruGreen and Terminix, among others.

# # #

CONTACT INFORMATION:

Sheri Davidson Smith, Publicis PR

sheri.smith@publicis-usa.com; 469.366.2493

TruGreen Promotes Customized Lawn Care With Humorous Ad Campaign: “You Might Have a Plan”

Mon, Mar 12, 2012
Ad Agency Publicis Dallas Taps Professional Comedians — including Penn & Teller — Adding Humor and Wit to TV Spots Satirizing Unsuccessful, Homespun Lawn Care Plans

DALLAS and MEMPHIS, Tenn. — March 12, 2012 — TruGreen, the nation’s largest professional lawn care service provider, today launched a new national ad campaign incorporating humor and wit to convey the hazards of do-it-yourself and makeshift plans to grow a healthy lawn.

Themed “You Might Have a Plan,” the integrated ad campaign taps professional comedians, including Penn & Teller, to portray the potential dangers of thinking you have a plan, versus actually having a professional, customized lawn care plan from TruGreen. The new ad campaign was created by TruGreen agency of record, Publicis Dallas.

According to Brad Cumings, TruGreen’s chief marketing officer, homeowners realize that no two lawns are alike. A lawn care approach that works in one part of the country doesn’t necessarily work somewhere else.

“As the leader in lawn care, we believe everyone should get the most out of their yard,” Cumings said. “TruGreen offers customized lawn care designed specifically to meet your lawn’s needs throughout the year based on climate, grass type, soil condition and usage. And we back it up with our Healthy Lawn Guarantee.”

The TruGreen Healthy Lawn Planincludes protection against lawn pests, the use of a time-release formula to gradually feed important nutrients to the lawn, and ongoing customized lawn care.

“Consumers and local providers can concoct some extreme tactics in their desire to have the best lawn on the block,” said Shon Rathbone, executive vice president/executive creative director, Publicis Dallas. “But good intentions can backfire as the new TruGreen campaign humorously depicts. America will have a laugh, while getting well-informed about the benefits of a professional, customized lawn care solution from TruGreen.”

Four television commercials (view ads at links) support the humorous campaign:

“Weed Slayer” 30-second

“Magic” 30-second

“Birds” 15-second

“Fake Grass” 15-second

In “Fake Grass,” the scene opens to a nice suburban neighborhood where all the lawns are green, except one. In that yard, we see a guy who, in an attempt to cover his horrible-looking grass, has rolled out synthetic turf and is on his knees with a staple gun stapling it down. SFX: staple gun pops. He finishes and looks out to admire his yard of synthetic grass when he notices a hump in the middle. SFX: MEOW! A look of panic comes over his face as he realizes he’s trapped the family cat under the fake grass. VO: “You might have a plan, but is it a customized plan?”

The integrated campaign spans national cable (e.g., HGTV, USA Network, TNT, Food Network, Travel Channel), local TV, local traffic radio, direct mail, national digital display, public relations and print collateral.

Print headlines include:

“Your lawn is about to wake from months of sleep. It’s going to be hungry.”

“Your lawn is about to enter a race. It’s grass vs. weeds.”

“Your lawn isn’t the only thing in full bloom. Bugs and weeds are trying to take ground.”

Terminix Stops Pests Before They Become a Monster Problem in Integrated Campaign

Mon, Mar 5, 2012
Source: http://www.prnewswire.com/news-releases/terminix-stops-pests-before-they-become-a-monster-problem-in-integrated-campaign-141436633.html

Publicis Dallas Extends Successful “Seeing Is Believing” Ad Campaign with New TV, DM, Radio and Digital Elements

DALLAS and MEMPHIS, Tenn., March 5, 2012 /PRNewswire/ – Terminix, one of the nation’s largest pest-control providers, announced the extension of its highly successful “Seeing Is Believing” integrated ad campaign, with new TV, DM, radio and digital elements. The campaign launches this week with a new 30-second TV commercial entitled “Egg” created by Publicis Dallas. http://www.youtube.com/watch?v=W5ispCE9oUM

The TV spot brings to bold, cinematic life both the havoc and danger, pests — in this instance termites — can inflict on homeowners. Created in 100 percent Computer-Generated Imagery (CGI), the pests appear monster-like, depicting a visual metaphor for the real dangers pests present.

Brad Cumings, chief marketing officer, Terminix, stated, “When pests attack a home, they become a monster problem. Terminix wants to help homeowners understand the importance of being proactive and gaining control over the health of their home. Using monsters to communicate that fact is a very powerful way to convey our message.”

Shon Rathbone, EVP & executive creative director, Publicis Dallas, stated, “For 2012, we needed to build on the success of the Terminix campaign with new monsters that would recapture the imagination of consumers. Like a good movie sequel, we gave the idea a fresh twist with new characters that remind consumers something terrible might be hiding in the shadows of their homes.”

Publicis Dallas will continue to run the creative elements from the 2011 campaign, including the much-touted “Flying Monster” commercial. http://www.youtube.com/watch?v=IRGT5I4n9Tg

Terminix gives consumers the power to protect their home and family so they don’t have to deal with a pest or termite invasion that can lead to health risks or costly damage. This campaign emphasizes the real destruction termites can cause and the harmful diseases that pests can carry. Termites attack one in 30 homes in the U.S., causing an average of $8,184 in damage, and cockroaches can carry 33 types of bacteria, including staph, strep and E. coli.

“Egg” Commercial Description: The first 2012 TV commercial in this campaign opens in a crawlspace under a house that is littered with eggs. Slowly one of the eggs begins to hatch. The spot cuts inside the house to show a monster crashing up through the living room floor, disrupting a serene home environment. The monster tears through the wood floor demolishing everything in its path. Over the action the announcer delivers the message, “They attack one in 30 homes across the U.S. and can cause thousands of dollars in damage.” As the monster crawls out of the hole in the floor, the spot zooms in to show termites eating the wood. To reemphasize the destruction caused by termites, a super appears: “Termites are Monsters.” The idea is simple. You’d think something that destroyed your home or made you sick would be this huge terrifying creature. But in reality it’s a tiny cockroach or termite. The commercial is entirely CGI technology.
Space

Ideas that Lead the Change don’t originate behind big mahogany doors or in stuffy boardrooms. They happen where there’s openness.

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Space

Where do ideas that Lead the Change come from?
They don’t originate behind big mahogany doors or in stuffy boardrooms. They happen where there’s openness. Where people can collaborate. And that’s how we designed our space.
Open workstations run the entire length of the building, flanked by a variety of unique places where cross-discipline teams can work together. We call them “Yurts”, the Mongolian word for tent, and they’re our war rooms.
A place that inspires us is our media tunnel. It runs through the center of the agency and projects live blog and video feeds, constantly monitoring the conversation out there in the culture.

One of the unique features we designed into our space is the ability for dynamic communications and connectivity. Every workspace in the building has gigabyte capacity allowing for the distribution and exchange of ideas and content.
Most importantly, when we built our office we were also cognizant of the environment outside our walls. Things like eco-friendly paint, motion sensing lights and recycled materials were all part of the design.
Dallas

Climate, cost of living, lifestyle, agency network, strategic location, entrepreneurial spirit. There are so many reasons to work for or partner with Publicis Dallas.

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Dallas

Looking for a great place to work?
If you like 232 sunny days a year, not paying state income taxes, the fastest growing metro area in the country, a cost of living 9.2% lower than everyone else, high quality of life, a 4,000 sq. ft. house for what a small garage in L.A. would cost, great schools, being 5 hours from the Gulf of Mexico, a cool music scene, the largest urban arts district in America, some of Money Magazine’s best places to live, and Tex-Mex food, you’ll love Dallas.

Looking for ideas that Lead the Change?
If you like a partner that’s part of the 3rd largest communications network in the world, has an entrepreneurial spirit, is strategically located in the central part of the country, has the world’s 3rd busiest airport in its backyard, is 4 hours from every major North American market, is neighbors with 23 Fortune 500 companies, 19 of America’s largest private companies and over 10,000 corporate headquarters, you’ll love Publicis Dallas.
A network that works

Unlike most agency networks, Publicis Worldwide is a network that actually works together as one agency to serve the needs of our clients.

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A network that works

Unlike most agency networks, Publicis Worldwide is a network that actually works together.
In the U.S. alone, we are nearly 1,000 strong, spread across 17 offices, yet we are impressively united. The walls of each office do not dictate who works on a client's business, the needs of the client do.

Our creative teams in Dallas work seamlessly with teams in Seattle on clients like T-Mobile, and our planning resources collaborate with New York teams on clients such as Nestlé.
This approach to deploying talent is the ultimate in added-value staffing for our clients, as they are the beneficiaries of the best talent for their needs.

Client Experience

We are honored to have created ideas that Lead the Change for some of the world’s most successful brands.

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Client Experience

We are honored to have created ideas that Lead the Change for some of the world’s most successful brands. From packaged goods to automotive to retail, we have experience in a broad sector of categories. We’ve partnered with small brands and made them big. We’ve turned challenger brands into leaders. And we’ve helped large brands become even bigger.

Get in touch with us

Publicis Dallas
7300 Lone Star Drive, Suite 200
Plano, TX 75024
469-366-2550

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New Business Sally Kennedy CEO Sally.Kennedy@Publicis-USA.com P: 469-366-2837 C: 646-525-7389	Rick Rogers EVP, Group Director Rick.Rogers@Publicis-USA.com P: 469-366-2485 C: 214-641-1039
Press Sheri Smith President, Publicis Consultants Sheri.Smith@Publicis-USA.com P: 469-366-2493	Media Susan Eberhart EVP, Managing Director, Optimedia Susan.Eberhart@Optimedia-US.com P: 469-366-2520	Employment Meredith Shackelford Recruiter Meredith.Shackelford@Publicis-USA.com P: 469-366-2489

Lake Austin Spa Resort

Lake Austin Spa Resort

CiCi's Pizza

CiCi's Pizza

TruGreen

TruGreen

Terminix

Terminix

Nestlé Pure Life

Nestlé Pure Life

BMW

BMW

Juicy Juice

Juicy Juice

PowerBar

PowerBar

Denny's

Denny's

GlaxoSmithKline

GlaxoSmithKline

Chevy

Chevy

El Tesoro

El Tesoro

Dallas Tap Project

Dallas Tap Project

New Orleans Hornets

New Orleans Hornets

Sominex

Sominex

RunOn!

RunOn!

Beano

Beano

Terminix Case Study

Terminix Case Study

BC/Goody's Case Study

BC/Goody's Case Study

Denny's Case Study

Denny's Case Study

Hot Pockets Case Study

Hot Pockets Case Study

Mission

Mission

Services

Services

Leadership

Sally Kennedy

Chief Executive Officer

Shon Rathbone

EVP, Executive Creative Director

Sean Boyle

EVP, Director of Strategic Planning

Rick Rogers

EVP, Group Director

Julia Melle

SVP, Group Creative Director

Eric Moncaleano

SVP, Group Creative Director

Steve McGehee

SVP, Group Account Director

Klaudia Flanigin

SVP, Group Planning Director

Sheri Davidson Smith

President, Publicis PR

Susan Scott

SVP, Management Supervisor

Ros Rawitscher

VP, Group Planning Director

Steve Grimes

VP, Creative Director

Pete Voehringer

VP, Creative Director

NEWS

NEWS

Publicis Dallas taps International talent Sean Boyle as Executive Vice President/Director of Strategic Planning

Holli Burlison Joins Publicis Dallas as VP/Associate Director of Integrated Production

Publicis Dallas Adds VP Allison Cox to Growing Nestlé Beverage Account Management Team

TruGreen Promotes Customized Lawn Care With Humorous Ad Campaign: “You Might Have a Plan”

Terminix Stops Pests Before They Become a Monster Problem in Integrated Campaign